The I on Film
What’s it like?
We asked the question, “What’s It Like to play Pinehurst #2?” for a national TV spot that ran during the John Deere Classic in 2022 and 2023. The excellence is timeless.
Client: Pinehurst and John Deere
Campaign: It happens at Pinehurst
CW: Charlie Iachetta
AD: Sean Overington
Production Co. : Motion Adrenaline
True Things.
In the Sandhills of North Carolina, we hold these things to be true for a national TV spot that ran during the John Deere Classic in 2022.
Client: Pinehurst and John Deere
Campaign: It happens at Pinehurst
CW: Charlie Iachetta
AD: Sean Overington
Production Co. : Motion Adrenaline
Donald Ross’ Backyard.
Cool little social media spot that Pinehurst published on Twitter and other social media outlets over the weekend the commercials were running. Nice call out for John Deere equipment, too.
Voices.
Get to know John Deere Gator Utility Vehicles and John Deere Tractor owners. And you’ll get to know John Deere too. The stories are real. Really good, too.
Client: John Deere
Campaign: Live for what you do/Run with us
CW: Charlie Iachetta
AD: Ross Pierson
Production Company: DeJa View Media
Inspiration for all.
There are dozens of stories to choose from. Meet a Father and Son and a Husband and Wife Team. Get to know John Deere too. That’s the idea, anyway. And I think it works.
Client: John Deere
Campaign: Live for what you do
CW: Charlie Iachetta
AD: Ross Pierson
Production Company: DeJa View Media
Client: John Deere
Campaign: Live for what you do.
CW: Charlie Iachetta
AD: Ross Pierson
Production Company: DeJa View Media
3 Brothers
Another story from the collection. The Foglio Brothers out at 4F Ranch. They stuck with me. I hope they will stick with you too.
Client: John Deere
Campaign: Live for what you do/Run with us
CW: Charlie Iachetta
AD: Rick Binger
Production Company: DeJa View Media
Baa.
Don’t settle for sheep. See how the John Deere 7Iron™ Pro Mower Deck is unsurpassed in the industry when it comes to design, performance and strength.
Client: John Deere
Campaign: 7Iron Pro Mower Deck
CW: Charlie Iachetta
AD: Sean Overington
Production Company: DeJa View Media
Playing chicken.
No, the sky was not falling. John Deere was introducing the 4M HD Compact Tractor to help maintain Poultry Houses. So, we entered the Poultry House. And this is what we found.
Client: John Deere
Campaign:
CW: Charlie Iachetta
AD: Rick Binger
Production Company: DeJa View Media
A whole new species of Gator.
The speed, power and suspension of this Gator Utility Vehicle made it very different from any Gator that had come before. Here are some reasons why. Hold on to your seats.
Campaign: Go Gator
Product: John Deere Gator RSX UV
CW: Charlie Iachetta
AD: Ross Pierson
Production Company: DeJa View Media
Campaign: Go Gator
Product: John Deere Gator RSX UV
CW: Charlie Iachetta
AD: Ross Pierson
Production Company: DeJa View Media
Peace of Mind
How do you take a sophisticated application of GPS technology that allows you to draw boundaries around where you want your mowers to mow and where you don’t. Set a curfew around when you want your mowers off the course and back at the shed. Or how early you are willing to let them start in the morning? You build a featurette around readily understandable, relatable technologies. That’s how.
Campaign: If it’s on your mind, it’s OnLink
CW: Charlie Iachetta
AD: Sean Overington
Production Company: Motion Adrenaline